Coca-Cola Gaming
Arena Open
A tournament circuit bringing competition to Arena venues. Bringing players, audiences and brands together is part of our experience.
01 / Projects
This is
gaming, lived.
Competitions, gatherings and campaigns from the experience of Arena The Place to Play and its team.
Amablitz · Arena Movistar Antara
Gamers’ Sessions
A Coca-Cola Gaming invitation to meet Amablitz, take on gaming challenges and compete for prizes at Arena Movistar Antara.
Mexico Watch Party · 2023
BlizzCon
Fans gathering to share BlizzCon at Arena. A community coming together around games and their biggest moments.
Open beta · Arena Artz
Diablo IV
An invitation to try the open beta at Arena Movistar Artz Pedregal. A format that brings a game launch to its community in a gaming venue.
Mutant Mayhem · Arena and Cinemex
Teenage Mutant Ninja Turtles
An Arena Movistar and Cinemex promotion featuring special-edition Xbox controllers as prizes. A connection between cinema, gaming and pop culture.
The community
plays, too.
Excitement is shared.
